Advertising Project - College
Overview:
This conceptual advertisement was designed for the luxury cosmetics brand IL MAKIAGE, serving as a follow-up to their bold “100% High Maintenance” campaign. The ad channels boldness, elegance, and a high-fashion aesthetic to engage confident, modern women.
Objective:
Develop a visually striking campaign that appeals to a premium audience and reflects IL MAKIAGE’s unapologetic, bold brand identity. The ad was created for both print and digital magazine placements, with the goal of capturing attention while staying on-brand.
My Role: Art Direction | Layout Design | Typography Selection | Photo Editing & Color Correction | Composition & Visual Styling
I led the entire creative process, ensuring every detail aligned with the brand’s tone and the campaign’s visual goals.
Tools Used: Adobe Photoshop | Adobe InDesign
Design Approach:
The ad’s typography was the central design focus — used to communicate sophistication, boldness, and modernity. Carefully chosen typefaces created visual hierarchy and complemented the editorial style of the layout. This was reinforced by clean geometry, dramatic lighting, and a minimal color palette that allowed the typography and imagery to work in harmony.
Every design decision supported IL MAKIAGE’s brand ethos:
Unapologetically Bold.
Alternative using my own Illustration
Alternative focusing on image edition