Advertising Project - College
Overview:
Magenta Crisp Digital is a music-focused advertising agency specializing in promotional campaigns for new releases. This project involved creating a conceptual billboard advertisement that both aligns with the brand’s identity and promotes their core services effectively.
Objective:
Design a minimalist and eye-catching billboard that uses the company’s signature brand colors to capture attention, reinforce brand identity, and clearly communicate Magenta Crisp Digital’s role in music release advertising.
My Role: Concept Development | Art Direction | Visual Design & Layout| Typography and Branding Integration
I oversaw the entire design process, from idea to execution, ensuring visual alignment with the company’s energetic, modern brand.
Tools Used: Adobe Illustrator | Adobe Photoshop
Design Approach:
The billboard uses a clean, minimalist aesthetic with a strong focus on bold typography to deliver the message clearly and quickly. Brand colors are used strategically to ensure visual consistency and high visibility. Elements are carefully spaced and scaled to maintain legibility at a distance, which is crucial in outdoor advertising.
The result is a dynamic and brand-forward visual that speaks directly to music professionals and artists looking for standout promotion.
